ABOUT ELCUTIEE PR
Our story began in 2013 with our founder's dream of creating the ultimate international PR agency work experience for Nigerian professionals and brands. We’ve grown into a good boutique agency, capable of integrating international best practices for local clients. And, we have maintained that same spirit: we are citizens of the world, bilingual or trilingual, adaptable, curious, traveled, eternal students and entrepreneurial in everything we do.
With backgrounds in management, marketing, advertising, public relations, journalism, data science and design, we are passionate about helping our clients develop long-term relationships with stakeholders such as journalists, influencers, B2B clients, employees and consumers. We are, above all, business consultants with a special ability to drive results through content and relationships.
Elcutiee PR is the present and future of brand communications. We believe that the role of a PR team is no longer as simple as generating positive stories to build a solid reputation. It is not a scope of work based on pitches, press releases and interviews; activation of influencers; social networking and crisis management - although we still do all of that - and do it well!
Our real role today is to help you. To help you figure out who and where your true audience is. To help you identify where the conversation about your brand is actually happening. To help you navigate through data and uncover aspects of your audience you never even imagined. To help you make sense of the new opportunities you have now to connect directly with your customer. To help you decide where you should invest your time, energy and money. And, finally, to prove -yes, PROVE- the positive impact of PR on the company's results.
The conversation shifts, but it goes on. We can make sure you keep leading it.
What differentiates is us is our ability to turn complex, behavior-changing innovation into great consumer and B2B stories that reach any audience. Our client portfolio includes companies that changed the way we do day-to-day activities such as driving, watching TV and making voice calls, revolutionized the media and the shopping experience and much more. Get in touch with us to find out how we helped these clients and many others.
WHAT WE DO?
In many global markets, we are experiencing a crisis in traditional media. As outlets recover, many experienced and influential journalists launch their new content hubs and specialized events. Podcasts and newsletters are on the rise. Targeted content has given constant visibility to more experienced brands. Influencers hold their power. Social media has opportunities in organic and paid. Tier 1 is highly competitive, but the right strategy still yields incredible results.
We can help you leverage 21st century assets such as data analytics, artificial intelligence and the latest performance KPIs to do what PR does best: influence perceptions, communicate your news, educate your stakeholders, connect with your customers, protect your brand, train your team, and even win new clients.
Today, we invite communications teams to leave labels, departments and silos behind, and challenge them to work together to create opportunities. Unique, original, well-crafted opportunities that bring together two, three, five or more elements of our playbook to generate maximum impact. New media, remixed, reflecting a deep understanding of the needs of customers, journalists and influencers, and especially of your final audience. Creative channels built together by the stakeholders of this ecosystem to generate unprecedented results for your brand.
Our PR services can be categorised into
- Product/Service PR
- Event PR
- Talent PR
- Location PR
OUR PR PLAYBOOK